spawn.london case study

Human-First Live Chat & Visitor Intelligence

A multi-site live chat and visitor intelligence platform that treats every inbound enquiry with phone-call urgency — with a privacy-first AI sales intelligence layer that augments human operators, not replaces them.

Live Chat Platform Phone-Ring Alert Visitor Intelligence Multi-Site / Multi-Domain Android App ✨ AI Sales Assist
Chat/Track - Live Chat, Visitor Intelligence and AI Sales Assist Platform

The Core Differentiator

Traditional chat platforms focus on automation. Chat/Track focuses on human-first responsiveness, lead urgency, and sales intelligence.

Incoming chat messages trigger a real phone-ring alert via a custom Android app. High-intent enquiries are treated like inbound calls — not queued for delayed response.

Real-Time Chat Platform

Immediate human response with phone-level urgency, multi-user support, and out-of-hours message holding.

Phone-Ring Alert System

Custom Android app triggers a real phone ring on incoming messages — escalating chat to call-level urgency with no additional login friction on response.

Android AppReal-Time PushRing Alert

JavaScript Web Widget

Lightweight chat widget deployed via a single JavaScript snippet across any website — with quick-reply presets, online/offline control, and multi-domain support.

JS WidgetMulti-DomainQuick Replies

Multi-User & Out-of-Hours

Multiple operators can respond to chats, with optional silent/muted mode and secure out-of-hours message holding so no enquiry is ever lost.

Visitor Intelligence

Behavioural analytics merged with chat — track visitor journeys, locations, and activity across domains. Subject to GDPR cookie consent.

IP & Location Mapping

IP logging with UK and global location mapping — understand where visitors are browsing from and identify geographic patterns in engagement.

Journey & Page Tracking

Visitor journey tracking with page-level detail — see which pages visitors browse, how long they stay, and what drives them to initiate a chat.

Multi-Domain Filtering

Centralised intelligence across multiple websites with domain-level filtering, ban/unban controls, and historical chat consolidation per visitor.

Live Visitor View

See active visitors browsing your sites in real time with time-of-day analytics — know who is on your site before they even start a conversation.

AI-Powered Sales Intelligence Assist

A privacy-first AI layer that supports — not replaces — human operators. This is not an AI auto-responder. It augments the salesperson via a real-time Sales Toolkit Panel.

AI Feature

Live Conversation Intelligence

While a chat is active, the AI analyses incoming messages, reviews indexed project history, and surfaces tailored response suggestions, similar past deliverables, pricing guidance, scope outlines, and estimated timelines in the Sales Toolkit Panel.

AI Feature

Prospect Intelligence Analysis

From an email domain, the AI resolves company websites, identifies company age, reviews public financial indicators, checks trading history, assesses social presence across LinkedIn, Instagram, and YouTube — enabling calibrated pricing and strategic fit assessment.

AI Feature

Live Web Spidering

During conversation, AI visits domains from email addresses, extracts linked social accounts, pulls latest content uploads, and suggests relevant case studies from the operator's own database — all surfaced in real time without interrupting the chat.

AI Feature

Asset & Scheduling Integration

When integrated with asset or calendar systems, AI checks facility availability, confirms equipment suitability, suggests dates and lead times, identifies scheduling conflicts, and respects containerisation logic — turning chat into a live scoping tool.

Privacy-First AI Architecture

Sensitive commercial data and customer conversations are never fed into public AI systems.

AI Architecture

Deployment Options

  • On-premise AI deployment option
  • Siloed cloud instance (isolated tenancy)
  • GDPR-compliant data handling
Data Protection

What This Ensures

  • No shared training pools
  • No uncontrolled third-party data leakage
  • Sales intelligence remains proprietary

Tech Stack & Architecture

Real-time Firebase backend, JavaScript widget, Android app, and a privacy-first AI layer with controlled API orchestration.

JavaScript Chat Widget

Lightweight web widget with HTML UI components — single-snippet deployment across any website with no framework dependencies or heavy library requirements.

JavaScriptHTMLLightweight

Firebase Real-Time Backend

Google Firebase provides real-time message delivery, presence detection, and synchronisation across the web widget, admin interface, and Android mobile application.

FirebaseReal-Time SyncCloud-Hosted

Android Mobile Application

Custom Android app with phone-ring alert functionality — incoming chats trigger real device ringtones for immediate operator response without opening a web dashboard.

AndroidPush NotificationsRing Alert
AI Stack

On-Prem / Siloed LLM

On-premise or isolated cloud LLM deployment with controlled API integrations, scoped spidering engine, knowledge base indexing, and structured Sales Toolkit Panel rendering.

LLMOn-Prem OptionTenant Isolation

Secure API Orchestration

Data minimisation, tenant isolation, controlled external data calls, and no open-ended scraping — all AI integrations are scoped and permission-controlled.

Data MinimisationScoped Access

Industry Verticals

Built for B2B, B2C, multi-site operators, and owner-managed businesses that cannot afford to miss high-value enquiries.

Video Production Companies

Instant lead response with AI-powered scoping

TV Studios

Facility-aware quoting and availability intelligence

Car Garages

Rapid estimate context from live chat enquiries

Manufacturers (B2B)

Prospect qualification insight during conversation

Professional Services

Budget calibration before proposal stage

Construction Firms

Live project scoping assistance via chat

Marketing Agencies

Real-time competitive awareness and context

SMEs with Mobile Sales Teams

Ring-level urgency for every inbound lead

Commercial Opportunities

Tiered SaaS model from core chat through to enterprise AI deployment.

Core SaaS Subscription

Live chat, ring alert, visitor intelligence, and multi-user support as a core subscription tier with multi-domain pricing for larger operators.

AI Feature

AI Assist Add-On Tier

Conversation intelligence, prospect analysis, web spidering, and sales toolkit panel as a premium AI add-on — with enterprise on-prem deployment option.

CRM & Asset Integration

Integration tiers for CRM systems, asset management platforms, calendar scheduling, and accounting software for unified operational workflows.

Premium Analytics Module

Advanced visitor analytics, conversion attribution, time-of-day patterns, and engagement reporting beyond the core intelligence dashboard.

White-Label Licensing

Full white-label licensing for agencies, resellers, and partners wanting to deploy Chat/Track under their own branding across client portfolios.

Never miss a high-value lead again

We build live chat and sales intelligence systems that treat every enquiry with the urgency it deserves. Let's discuss your requirements.

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